Point of sale
In stationary retail, the point of sale (POS) is the place where customers come into direct contact with your brand and make purchasing decisions. The customer experience at these moments plays a decisive role in the success of your business. Whether it is a pavement sign with the latest offers in front of the bakery, data strips for price communication in the supermarket or snap frames with event information in the restaurant – this is where your brand is presented, where customers experience your products and services and, in the best case, where they buy them.
SPRINTIS offers you a wide range of products for the point of sale. Benefit from a constantly growing range, attractive staggered prices and personal service.
What is POS material? Definition and examples
POS material, also known as POS products, are advertising materials used directly at the point of sale. They are not only intended to attract the customer’s attention and promote sales, but also to arouse emotions and connect with customers. Typical products in stationary retail include displays, sign holders, frames and banners. These materials are designed to present products in the best possible way, influence purchasing decisions and arouse positive feelings in customers.
Benefits of emotional POS design
- Increased customer loyalty: emotional connections lead to higher loyalty and repurchase rates
- Promote impulse purchases: many purchasing decisions are unplanned and can be influenced by emotional appeal
- Improve brand perception: positive emotions at the POS are transferred to brand perception
What advertising options do I have at the point of sale?
At the point of sale, you have a wide range of advertising options to highlight your products and attract the attention of your customers.
SPRINTIS offers you the following options:
| Advertising option | Examples | Applications | Function |
|---|---|---|---|
| Sign holders | Info displays, pavement signs, menu holders | Promotional areas, trade fairs & events, eye-catcher on the counter | Provides information about products and offers, guides customers through the sales area |
| Hanging systems | Wire hooks, suction cups, ball chains | Retail, supermarkets, specialist shops/td> | Reliable and flexible attachments for price tags, labels and discounts. |
| C-pockets | Magnetic or with adhesive strips | Shelves, walls, counters | Protected presentation of notices, price or advertising information. |
| Poster pockets | Acrylic (solid) or PVC (flexible) | Shop windows, shelves, checkout area | Protective solutions for advertising messages, promotional posters or information notices. |
| Price communication | Data strips, swinging price clips and swinging price tags | Directly on the sales shelf | Clear, attractive price labelling on the shelf. |
| Display accessories | Shelf dividers, clip strips, metal binding rings | Shelves, sales areas | Smart accessories for optimum product presentation and sales incentives. |
| Poster frames | Snap frames, poster hangers, poster frames | Walls, shelves, checkout area | Elegant frames for effective advertising and customer information. |
Discover our wide range of advertising options at the POS now and take your display accessories to the next level.
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